Analysis
What we cover
Transfer decisions
Fee, wages, contract length, sell-on clauses. Where clubs get it right — and where they systematically destroy value.
Squad construction
Age curves, role overlap, wage bill architecture. Why some clubs compound value while others plateau.
Strategic positioning
How clubs navigate financial constraints, market gaps, and sporting identity — and why most get it wrong.
Value mispricings
Players, contracts, and career paths the market consistently undervalues — and why.
